The topic for the BritCham Academy morning seminar for February was Social Media Marketing.
The guest speaker Elmārs Āboltiņš during his presentation discussed such relevant aspects as the questions that need to be answered before starting a campaign, choosing the right social media platform for your business and setting fitting goals (and not to forget that in this context it means followers, likes, tweets etc.). When "tackling" marketing on social media we were invited to look at distinct segments of interests your audience can represent and also the values of various generations.
We would like to thank Elmārs for addressing our guests and sharing his insights! And, of course, we would like to send thank you to our hosts Radisson Blu Elizabete Hotel!