A Series of Workshops on Building a Powerful Personal Brand. Facebook. LinkedIn. Networking

In nowadays the concept of the personal branding is often associated with the Internet environment and the information that the employer or business partner can find about someone using Google search or browsing social networks.

Personal branding is a creating of one’s image just like companies develop and promote their brand in order to attract customers. Personal branding is a must for all those who work in the customer service, as well as freelance entrepreneurs and professionals. It is useful for anyone, who wants to control and influence their lives, status and wealth.

Successful communication in business is crucial. Language helps us to communicate, to learn something new and to express our feelings. It creates our identity and image, shows our education, knowledge, and emotional intelligence.

By improving our language skills and growing our vocabulary, we become smarter and wiser, we can improvise better and be better speakers.


1st Workshop on 21 April 2017 2:00–5:00 p.m.

Building a Powerful Personal Brand. Facebook

Main Themes of the Workshop:

  • Basic components of the personal branding
  • Personal branding and E-reputation
  • Ideal Facebook post
  • Effective and creative language in Facebook
  • The right length of the Facebook post and the choice of words
  • Do’s and don’ts in Latvian language


2nd Workshop on 24 May 2017 2:00–5:00 p.m.

Building a Powerful Personal Brand. LinkedIn

Main Themes of the Workshop:

  • Communication objectives
  • Creating a professional profile on LinkedIn
  • Most common LinkedIn networking mistakes
  • Crafting an Elevator Pitch (Summary)
  • Professional and effective language in LinkedIn posts and articles


3rd Workshop on 13 June 2017 2:00–5:00 p.m.

Building a Powerful Personal Brand. Networking

Main Themes of the Workshop:

  • Preparation for the networking event
  • Tips for successful networking
  • Follow-up activities
  • Language as our first impression
  • Public speaking recommendations for elevator pitch


Venue: Hotel Neiburgs (conference room Amaryllis), Old Town, Jauniela 25/27

N.B. Workshops will be held in Latvian.



One workshop (Facebook/LinkedIn/Networking) – 60 EUR + VAT

Early bird price for one workshop – 45 EUR + VAT

Special price (25% discount) for BritCham, BNI Latvia and Latvian Chamber of Commerce and Industry members for one workshop – 45 EUR + VAT

Seats are limited (maximum number of participants in one workshop – 50).

Book here


About Lecturers

Inga Daliba

Experienced and professional recruitment consultant, owner of the recruitment and consulting company DarbaGuru, member of the Latvian Chamber of Commerce and Industry (LCCI) and Business Network International (BNI). Author of the book Recruitment Marketing: How to Recruit Successfully Using Facebook, LinkedIn and Networking.


Aiga Veckalne

Passionate linguist, business trainer and language expert. Aiga conducts workshops and lectures about business correspondence, e-mail etiquette and use of language in the digital age.

Previously: CEO of Skrivanek Baltic, leading language service provider in Latvia, and Executive Area Manager of Skrivanek Group.

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